Graphic Design Solutions – Robin Landa – 4th Edition

Description

This best-selling text remains the most comprehensive, how-to on graphic and advertising for print and interactive media, intended to serve as a foundation for a graphic and advertising education. Theory and applications are stressed with an instructive .

Known for its thorough treatment of theory and major applications, this text concentrates on the of design principles and elements, providing hundreds of meaningful examples of their interaction throughout.

  • Many new illustrative examples show the most effective and creative work in graphic design.
  • A new chapter, Creativity and the Graphic Design Process (Chapter 4), provides the tools to stimulate creative thinking and for brainstorming, as well as creativity exercises to prompt and support conceptualization.
  • Increased coverage on visualization (Chapter 5), understanding images, approaches, and media for visualizing design concepts; and investigation and stimulating the application of visualization to design projects.

Table of Content

Introduction.
Historical Timeline.
Part 1: FUNDAMENTALS.
1. Introduction.
2. Graphic Design: The Basics.
3. Typography.
4. Creativity and the Graphic Design Process.
5. Visualization.
6. Composition.
Part II: APPLICATIONS.
7. Posters.
8. Publication Design: Covers & Interiors.
9. Branding.
10. Visual Identity.
11. Package Design.
12. Corporate Communication: Brochures, Annual Reports & More.
13. Advertising.
14. Interactive Design and Motion.
Part III: THE PROFESSION AND CAREERS (Available online only).
15. The Portfolio and Job Search (Available online only).

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